Event for Women Entrepreneurs: The Mother of Reinvention, presented by Urban Bliss

Urban Bliss Media presents:


Sponsored by

October 23, 2012
9:00 am – 12:00 pm
Tigard Chamber of Commerce
12345 Sw Main Street
Tigard, OR 97223
Admission: $55 

Includes breakfast and beverages, expert panel discussion, speed networking, business link on attendee directory, priceless experience connecting with leading Portland, Oregon-area women in business, and online registration fees.  

Click here to register for The Mother of Reinvention

As women, we are constantly going through transition and reinvention. This event is about discovering how to create harmony between your wants & life needs and your business.

Here’s a taste of what this event will entail:

PANEL DISCUSSION featuring leading women entrepreneurs (see below for bios) who have successfully navigated various professional and personal transitions with their businesses:
Jen Barth, Executive Director, Schoolhouse Supplies/ Owner, BigSmallBrands
Mindee Doney, Owner, Juicebox Idea Consulting / Inventor & Co-Founder, Boogie Wipes
Allisa Jacobs, Owner, Allisa Jacobs handbags and accessories

We’ll chat about creating new revenue streams, expanding product/service lines, creating new product/service lines, transferring professional skills from one industry to the next, re-inventing work based on changing schedules and life changes, and basically making your wants & life needs work for you in terms of business.

SPEED NETWORKING connect, pitch, and gain new customers. In this fast-paced portion of the event, we’ll rotate sections so you will get to meet and introduce yourself to almost every professional in the room. Bring at least 75 business cards, and prepare your 60-second business pitch!

BRAND ACTION ITEMS outlined for you in checklist format to use in times of general transition. Developed by Marlynn Jayme Schotland of Urban Bliss, each attendee will have a simple step-by-step guide to help successfully maneuver her business brand through subtle reinvention.

QUALITY CONNECTIONS with local women entrepreneurs and business owners. This event is highly targeted to bring in quality professionals such as yourself. Connect with leaders in the local scene who are well-connected, and are there to help you succeed in business just as you are there to help them succeed.

Experience. Education. Trust. ABC Doula Service offers a wealth of services for pregnant and postpartum families who value exceptional care. With the backbone of day and overnight care for families in their home, ABC also offers prenatal classes on baby care and soothing, lactation consults for those early weeks of establishing feeding, and gentle sleep consults when you feel like you have hit the wall with trying to get your little one to sleep! Placenta encapsulation is a new offering that clients say offers a boost to postpartum recovery, helps to increase milk production and lowers postpartum mood disorders. Care for families after baby arrives has proven to increase breastfeeding success, lower postpartum mood disorders, and increase confidence in parenting and parental bonding with their babies. We have been privileged to offer this care to over 800 families in the past 12 years.

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Jen Barth Schoolhouse Supplies Mother of ReinventionJen Barth
Executive Director, Schoolhouse Supplies

Jen is Executive Director of Schoolhouse Supplies, an award-winning non-profit that supports public education through Oregon’s first and only volunteer-run Free Store for Teachers, which is stocked with supplies donated by the community. Prior to this, she has over 15 years of branding, cause & community marketing, and revenue development, experience, most recently as the Founder of Big Small Brands, an award-winning small business and nonprofit branding firm. Since moving to Oregon in 2009, Jen has also become a passionate advocate for strengthening local education and community resources, serving as Oregon’s 2011 delegate, and 2012 mentor, for The Mom Congress on Education and Learning, and co-Founding Books Make it Better, a grassroots, mom-powered early literacy movement in partnership with Parenting Magazine and Reach Out and Read and a national network of community literacy organizations. Jen is also a founding member of The Mission List, a community of women who use social media for social good, and a Global Champion for the UN Foundation’s Shot@life campaign to promote global children’s health. A native of Baltimore, MD, Jen is the proud mom of identical —yet nothing alike — 5 ½ year old twin daughters, and the wife of a foodie/techie/gadget-geek husband, Lee. She is a strong believer in the power of re-invention, and dedicates her highly caffeinated — with no apologies — self to Stumptown’s Hair Bender Blend.

Mindee Doney Mindee Doney (37, Boogie Mom Mindee)
Inventor, Boogie Wipes®
Owner, Juicebox Idea Consulting 
Mom to 3 Kamikaze Blessings ages 10, 6, 3 
A Savvy, Sassy Idea Gal in Motherhood and Beyond – Portland, OR
Using her creative juices, Mommy instincts and 10 years of corporate Marketing experience, Mindee invented a saline nose wipe called Boogie Wipes® in the fall of 2007. She managed all branding, marketing, PR and product development full time for the company she co-founded, Little Busy Bodies, Inc. The product generated just under $20 Million in sales the first 3 years. She has been through all the bumps and benefits of being a full-time parent and full-blown entrepreneur. Boogie Wipes and Little Busy Bodies, Inc was acquired by Nehemiah Manufacturing in May of 2012. Mindee maintains a portion of ownership in the new company and has since gone back to her love of inventing and inspiring other Moms through her company Juicebox Idea Consulting. Mindee is the author of the popular blog “Get your Own Juice Box” which encourages Moms to empower themselves and their kids in business and life and shares tips for learning to delegate at home and in the office. She is an eternal optimist, typically quite spunky and usually looking for a microphone and some mom drama to post on Facebook.

Allisa JacobsAllisa Jacobs
Owner, Allisa Jacobs handbags and accessories
Allisa is the dreamer and maker behind the Allisa Jacobs line of handbags and accessories. Enjoying the process of making, from sketch to finish, she is now pursuing textile design.  What began as an avenue to create additional income, her business has blossomed into something more. It’s now a thriving aspect of her life, providing an opportunity to create and work from home. She happily resides just outside of Portland with her husband, sons, and kitty. When she’s not stitching away in the studio, she can be found exploring the world with her two boys.




Marlynn Jayme Schotland Urban Bliss Femfessionals

Marlynn Jayme Schotland
Owner, Urban Bliss LLC
President, FemCity Portland
Blogger, Urban Bliss Life

The Mother of Reinvention is an event designed and developed by Marlynn Jayme Schotland, who will be the event facilitator and panel moderator. Marlynn’s life passion is supporting, connecting, and empowering fellow women entrepreneurs. She is the owner of Urban Bliss LLC, a graphic design and social media management studio in Portland, Oregon serving innovative small businesses and solopreneurs. She is heading up the launch of FemCity Portland, the local chapter of Femfessionals, a national organization that innovatively connects ambitious women. As the founder and president of the former professional organization The Power M.O.B. (Mom-Owned Businesses), she is a frequent speaker, panelist, and expert media source on topics related to women in business and work/life balance. She also regularly facilitates training workshops on social media and public relations for small businesses, and has been a lifestyle brand blogger writing about design, women entrepreneurship, social media, food & wine, style, and travel at since 2004.



Host/Moderator: Marlynn Jayme Schotland, Owner, Urban Bliss Media // President, FemCity Portland // Blogger, Urban Bliss Life

Sponsor: Kimberly Bepler, ABC Doula

Panelists: Jen Barth, Schoolhouse Supplies // Allisa Jacobs, Custom Handbag & Accessories Designer // Mindee Doney, Juice Box Idea Consulting

Mother of Reinvention attendees:

Stephanie Auerbach, Get Polished Mobile Nail Salon

Robyn Barbon, Folklore Media

Courtney Berry, Schoolhouse Supplies

Nicola Cattlin, Magnolia Healing

Ana Chaud, Chaud Consulting

Caitlin Collings-Domingo, Schoolhouse Supplies

Marisa Dolan, Mad Design Studio

Catherine Epstein, Artist & Curator

Linda Gemal, Rejuvenate Your Home

Sarah Giffrow, Sarah G Creative

Becky Higginson, Whole Mama Whole Child

Miffy Jones, Miffy’s Foods

Tina Kelley, Hats Off Creative Media

Risa Leritz, Architect

Julie McCreery, Plaid Productions

Christina Payne

Emee Pumarega, EJP Events

Kelly Recktenwald, Trio Pilates

Shelby Rice, Shelby Rice Style

Emily Roach, Fresh Paper

Savannah Roberson, Nurture Life Coaching

Anne Roman, AnneBella Interiors

Leslie Sherbun, Thirty One

Meg Stalnaker, Meg Stalnaker Lactation Services

Belinda Zylberman, Mediate PDX



Thank you to those who joined me Thursday September 27th for my webinar on The Art of Subtle Rebranding During Transition. In this 45 minute webinar, I covered the basics of the elements of rebranding that you need to keep in mind for your business, from design to content to social media elements.

If you missed the webinar, you can view the video on our YouTube channel:

PART ONE: The Art of Subtle Business Rebranding During Transition

PART TWO: The Art of Subtle Business Rebranding During Transition


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